The range of shirts have all been done with the scope to enhance all quintessential design elements of the western shirt such as the signature pointed yokes on the front and on the back, longer tails, duel chest pockets with pointed flaps, pearl-snap closures down the front placket, and at the pearl-snapped cuffs.
All such design elements were conceived for a utilitarian purpose. A lonesome rider out on the range wouldn’t have to worry about carrying needle and thread to replace a button; the flaps on his pockets kept his tobacco tin from bouncing out while he rode; the yokes, with their double fold, made his shirt durable; the tighter fit prevented his shirt from getting caught on saddle horns and barbed wire; and the extra-long tails stayed tucked into jeans.
Named after the iconic “sawtooth” shaped pocket-flaps, this remains a cornerstone in the history of western wear. Add to that diamond snap buttons and you have something truly unique. In our reinterpretation of this classic garment we have enhanced the pocket shape by making it more pointy and given the sawtooth flaps a sharper silhouette. The yokes, considered a key element in western design, has likewise been enhanced rendering them more impactful and unique.
The Sneum RRR range of western shirts are all made using original Scovill® Gripper® snap buttons. Founded more than 200 years ago in Waterbury, Connecticut. USA,
Scovill® is a pioneer within snap buttons and accredited for being the first to apply snap buttons to western shirts back the mid 1940s. Their groundbreaking methods has made them into an industry icon synonymous with highest quality, durability and style.
This is not just a snap button. This is a piece of history.
We chose to introduce TENCEL™ in our range of western shirts for two main reasons:
Secondly TENCEL™ is one of the most environmentally friendly fabrics on the market. It is made from cellulose in wood pulp, which is harvested from tree-farmed eucalyptus trees. Cellulose is the natural polymer that makes up the living cells of all vegetation. The tree farms have been established on land unsuitable for food crops or grazing—no old growth forests, genetic manipulation, irrigation, or pesticides are used.
The fiber is produced via an advanced ‘closed loop’ solvent spinning process, with minimal impact on the environment and economical use of energy and water. The solvent used in the process is toxic but 99% is recovered and continually recycled. The process received the European Award for the Environment from the EU.
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