€700.00
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Like most men’s cold-weather attire, greatcoat history begins on the battlefield. First appearing during World War I, it set the standard for what a winter overcoat should be — spacious, functional and formal. Traditionally made from Melton cloth (a heavy woolen weave with fleece-like properties), the coat originally went by the title “British Warm” because British Army officers wore and popularized the jackets … and because it was warm. After the war, civilians adopted the style (much the same way as they did with the trench coat), and from then on, greatcoats became a male fashion staple.
With its strong military heritage they were designed to induce power and authority with its double breasted construction, broad collar revere with two vertical, parallel rows of buttons. Worn famously by King George V, King George VI and Winston Churchill, the greatcoat epitomizes British class.
Although very British garment, it was adopted by Neapolitan tailoring establishment in the 1930’ies. It rapidly gained popularity in Italy for its impressive stance and its hard-working history, and to present date it remains very popular choice of overcoat in Italy compared to the rest of the world.
The Enhanced version of the Greatcoat sets out to enhance the key distinguishing features of the coat while at the same time staying true to its original design and heritage.
Style code: 0120101
Style code: 0120101
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