The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world.
Founded in 1891 and a pioneer an early denim innovation, they constitute the backbone of American denim culture and heritage making it more than just a fabric. Over 120 years of knowhow and history is woven into every warp and weft.
Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage. Our take on this icon features:
Cone Denim Mills American Classic 14oz denim fabric
Original Scovill® buttons and rivets
Accentuated slant angle of chest pockets
Accentuated back yoke arch curve in parallel to the bottom hem arch curve
Extra broad waistband
Accentuated bottom hem shape with shorter back and longer front
Vertical pleating on either side of the center front fastening
Invisible hip pockets under front pleads has been added
The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world.
Founded in 1891 and a pioneer an early denim innovation, they constitute the backbone of American denim culture and heritage making it more than just a fabric. Over 120 years of knowhow and history is woven into every warp and weft.
Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage. Our take on this icon features:
Cone Denim Mills American Classic 14oz denim fabric
Original Scovill® buttons and rivets
Accentuated slant angle of chest pockets
Accentuated back yoke arch curve in parallel to the bottom hem arch curve
Extra broad waistband
Accentuated bottom hem shape with shorter back and longer front
Vertical pleating on either side of the center front fastening
Invisible hip pockets under front pleads has been added
The Bolero jacket tracks its origin back to twelfth-century Spain where cattle herders wore low-crowned hats, bolero jackets, sashes, tight-fitting trousers, and spurred boots. The dress of gauchos and vaqueros may have originated in Spain but new articles of dress were added because of the various environments in which cattle herders performed their work.
The Vaqueros of Mexico is considered the most direct ancestor of the American cowboy and in the cultural and technological merge between native tribes, Spanish and Northern European settlers in the North American South West, a new form of dress developed into what is defined present day western wear.
The traditional Bolero jacket is short or waist-length due to its horseback heritage and adorned with embroiders and embellishments. The 50 and 60s versions were usually done in Rayon twill, however we opted for 350gsm 100% wool fabric in our “winter” edition.
Other features are:
The night rider biker jacket draws its inspiration from the vintage biker jackets of the late 70s and 80s. It features distinct padding on shoulders, arms and back made from thick drum dyed top-grain cowhide leather for excellent abrasion resistance. It is equipped with two large air vent zippers on the sides and chest to allow excellent temperature control together with the removable thermal lining. All zippers are large YKK Vislon® size 10 with elongated pull-strings on all sliders to facilitate easy access even in low visibility conditions.
The Enhanced version of the jungle jacket sets out to enhance the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage;
Enhanced slant angle of chest pockets
Enhanced asymmetric shape of pocket flaps
Increased size of hip pockets
Action/bi-swing back to improve mobility, with an invisible elastic panel to maintain shape
Center back vent for increased ease of movement during combat situations or while performing martial arts
The Enhanced version of the jungle jacket sets out to enhance the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage;
Enhanced slant angle of chest pockets
Enhanced shape of pocket flaps
Reinforced pocket flaps to render them stiffer and make them stand out more
Increased size of hip pockets
Action/bi-swing back to improve mobility, with an invisible elastic panel to keep back pleads in place and maintaining the shape
Center back vent for increased ease of movement during combat situations or while performing martial arts
The M65 Enhanced version has been done with the scope to enhance all quintessential design elements of the jacket while at the same time staying true to its original design and heritage;
Enhanced size and depth of chest pockets for stronger impact
Removed shoulder epaulets
Lowered drawstring around the waist downwards on the hip
Reduced height of hip pockets
Velcro tape above chest pockets, on shoulders and on front button placket
Today, this style is still produced in various forms and colors by fashion designers and manufacturers of military-style clothing – a testament to the enduring style and functionality of this jacket.
The M65 Enhanced version has been done with the scope to enhance all quintessential design elements of the jacket while at the same time staying true to its original design and heritage.
The Enhanced version of the BDU shirt sets out to enhance the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage;
Enhanced size of chest and hip pockets
Reinforced pocket flaps to render them stiffer and make them stand out more
Action/bi-swing back to improve mobility, with an invisible elastic panel to keep back pleads in place and maintaining the shape
Center back vent for increased ease of movement during combat situation or while performing martial arts
The Enhanced version of the BDU shirt sets out to enhance the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage;
Enhanced size of chest and hip pockets
Reinforced pocket flaps to render them stiffer and make them stand out more
Action/bi-swing back to improve mobility, with an invisible elastic panel to keep back pleads in place and maintaining the shape
Center back vent for increased ease of movement during combat situation or while performing martial arts
Iconic down vest with a seamless single-piece leather yoke inspired by the down vests that came out of Jackson Hole in Wyoming known as "the Cowboy State", U.S.A., in the late 1960s. The Enhanced version of the single-pieced leather yoked down vest builds on this heritage however with enhanced shapes and details for a stronger impact:
The Enhanced version of the Greatcoat sets out to enhance the key distinguishing features of the coatwhile at the same time staying true to its original design and heritage:
Extra broad collar revere with notched lapels designed to create a full lapel-roll across the chest and a rich drape through the front quarters. Likewise they can easily be folded over when the coat is buttoned up all the way to protect the face under rough weather conditions (This is also known as the Ulster collar)
Patch-and-flap hip pockets on either side
Cuffed sleeves
Inverted box pleated back which runs through and effectively removes the center back seam and which unbuttons through the coat’s skirt to improve mobility
Martingale belted back that runs across box plead which is one of the signature features of this coat type
Made from a heavy high quality felt in 100% wool
Half-lined with piped seams throughout using a highly durable 100% nylon tech fabric