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Rider denim jacket Cone denimRider denim jacket Cone denim

RRR Rider Cone® denim jacket in rinse wash

0420302-280302

230.00

The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world. Founded in 1891 and a pioneer an early denim innovation, they constitute the backbone of American denim culture and heritage making it more than just a fabric. Over 120 years of knowhow and history is woven into every warp and weft. Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage. Our take on this icon features:
  • Cone Denim Mills American Classic 14oz denim fabric
  • Original Scovill® buttons and rivets
  • Accentuated slant angle of chest pockets
  • Accentuated back yoke arch curve in parallel to the bottom hem arch curve
  • Extra broad waistband
  • Accentuated bottom hem shape with shorter back and longer front
  • Vertical pleating on either side of the center front fastening
  • Invisible hip pockets under front pleads has been added
  • Zig-zag top-stitching down the button placket
  • Stitched collar stand to make it stand up easier
  • Waistband adjustment tabs
  • Rivets added on cuff slits

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Rider denim jacket

"...specifically developed with cowboys and rodeo riders in mind. "

The Rider jacket was the first slim cut denim jacket when initially marketed by Lee in the early 30’ties and specifically developed with cowboys and rodeo riders in mind. Up until that time denim jackets had been  a work wear thing.

In addition to the slim silhouette it had the characteristic inwards slanting chest pockets that made it easier for cowboys to reach inside whilst riding a horse and the wide waistband ensured the jacket did not fold upwards.

The Sneum RRR Rider jacket sets out to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage.

Rider denim jacket Western wear Cone denim

Rider denim jacket Western wear Cone denim

Cone
Denim®
Collab

We have partnered up withCone Denim®, Greensboro, N.C. – one of the most renowned denim mills in the world – to develop our denim program.

First exclusive capsule will be comprised by both jeans and jackets with curated trims, detailing and fit.

Founded in 1891 Cone Denim Mills® are the backbone of American denim culture and heritage.

A pioneer in early denim innovation, Cone Denim® revolutionized denim manufacturing through their groundbreaking methods making them an industry icon synonymous with quality, durability and style.

Cone Denim® is more than just a fabric. Over 100 years of knowhow and history is woven tightly into every warp and weft.

Cone Denim Collab Sneum RRR

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