The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world.
Founded in 1891 and a pioneer an early denim innovation, they constitute the backbone of American denim culture and heritage making it more than just a fabric. Over 120 years of knowhow and history is woven into every warp and weft.
Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage. Our take on this icon features:
Cone Denim Mills American Classic 14oz denim fabric
Original Scovill® buttons and rivets
Accentuated slant angle of chest pockets
Accentuated back yoke arch curve in parallel to the bottom hem arch curve
Extra broad waistband
Accentuated bottom hem shape with shorter back and longer front
Vertical pleating on either side of the center front fastening
Invisible hip pockets under front pleads has been added
The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world.
Founded in 1891 and a pioneer an early denim innovation, they constitute the backbone of American denim culture and heritage making it more than just a fabric. Over 120 years of knowhow and history is woven into every warp and weft.
Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage. Our take on this icon features:
Cone Denim Mills American Classic 14oz denim fabric
Original Scovill® buttons and rivets
Accentuated slant angle of chest pockets
Accentuated back yoke arch curve in parallel to the bottom hem arch curve
Extra broad waistband
Accentuated bottom hem shape with shorter back and longer front
Vertical pleating on either side of the center front fastening
Invisible hip pockets under front pleads has been added
The RRR Western Cut jeans are made with the working cowboy in mind, whether it be riding, ranching or rodeoing. Done in the classic 5-pocket styling, the high rise makes them sit at the waist while keeping a lean and fitted silhouette throughout with just enough room to stack over a boot. They likewise feature an extra wide space between front belt loops to accommodate a trophy buckle or concho belt. The premium 14oz heavy weight 100% cotton fabric by Cone Denim Mills® guarantees durability that can withstand wear and tear. Basically they’re authentic Western right down to the last rivet.
Fabric by Cone Denim Mills®
14oz Heavyweight Denim
100% Cotton
3 by 1 construction
Sanforized
9oz twill pocket bags with custom prints on each
Red contrasting bobbin thread inside of jeans
Red thread on bottom hem
Cowboy boot toe medallion stitching on back pocket
Special RRR “cow branding” embroidery on coin pocket
Western Cut are made with the working cowboy in mind, whether it be riding, ranching or rodeoing. Done in the classic 5-pocket styling, the high rise makes them sit at the waist while keeping a lean and fitted silhouette throughout with just enough room to stack over a boot. They likewise feature an extra wide space between front belt loops to accommodate a trophy buckle or concho belt. The premium 14oz heavy weight 100% cotton fabric by Cone Denim Mills® guarantees durability that can withstand wear and tear. Basically they’re authentic Western right down to the last rivet.
Fabric by Cone Denim Mills®
14oz Heavyweight Denim
100% Cotton
3 by 1 construction
Sanforized
9oz twill pocket bags with custom prints on each
Red contrasting bobbin thread inside of jeans
Red thread on bottom hem
Cowboy boot toe medallion stitching on back pocket
Special RRR “cow branding” embroidery on coin pocket
The Bolero jacket tracks its origin back to twelfth-century Spain where cattle herders wore low-crowned hats, bolero jackets, sashes, tight-fitting trousers, and spurred boots. The dress of gauchos and vaqueros may have originated in Spain but new articles of dress were added because of the various environments in which cattle herders performed their work.
The Vaqueros of Mexico is considered the most direct ancestor of the American cowboy and in the cultural and technological merge between native tribes, Spanish and Northern European settlers in the North American South West, a new form of dress developed into what is defined present day western wear.
The traditional Bolero jacket is short or waist-length due to its horseback heritage and adorned with embroiders and embellishments. The 50 and 60s versions were usually done in Rayon twill, however we opted for 350gsm 100% wool fabric in our “winter” edition.
Other features are:
The traditional trucker cap with gold leaf embroidery on brim finished with a gold color rope braid. Part of the collab done with the internationally renowned, Copenhagen based, retailer Storm.
The traditional trucker cap with gold leaf embroidery on brim finished with a gold color rope braid. Part of the collab done with the internationally renowned, Copenhagen based, retailer Storm.
The traditional trucker cap with gold leaf embroidery on brim finished with a gold color rope braid. Part of the collab done with the internationally renowned, Copenhagen based, retailer Storm.
With the distinct Smile Pockets slanted with arrow detail, Shotgun cuffs and contrasting piping, this shirts pays homage to the classic true west ranch wear tradition.
Special features:
Smile pockets slanted with arrow detail
Five-snap-button Shotgun cuffs
Scovill® round snap buttons
Contrasting piping
Long tails - so that shirts don’t pull loose while on horseback
Edge stitching using fine thread and extra high Stitching Per Inch (SPI)
Named after the iconic “sawtooth” shaped pocket-flaps, this remains a cornerstone in the history of western wear. Add to that original Scovill® diamond snap buttons and you have something truly unique. In our reinterpretation of this classic garment we have enhanced the pocket shape by making it more pointy and given the sawtooth flaps a sharper silhouette. The yokes, considered a key element in western design, has likewise been enhanced rendering them more impactful and unique.
Special features:
Sawtooth pockets
Scovill® diamond snap buttons
Accentuated western yokes on front and back
Long sleeves with snapped barrel cuffs
Long tails - so that shirts don’t pull loose while on horseback
Edge stitching using fine thread and extra high Stitching Per Inch (SPI)
Made in a 100% cotton 240GSM pique (polo shirt fabric)
Named after the iconic “sawtooth” shaped pocket-flaps, this remains a cornerstone in the history of western wear. Add to that original Scovill® diamond snap buttons and you have something truly unique. In our reinterpretation of this classic garment we have enhanced the pocket shape by making it more pointy and given the sawtooth flaps a sharper silhouette. The yokes, considered a key element in western design, has likewise been enhanced rendering them more impactful and unique.
Special features:
Sawtooth pockets
Scovill® diamond snap buttons
Accentuated western yokes on front and back
Long sleeves with snapped barrel cuffs
Long tails - so that shirts don’t pull loose while on horseback
Edge stitching using fine thread and extra high Stitching Per Inch (SPI)
Made in a 100% cotton 240GSM pique (polo shirt fabric)
Named after the iconic “sawtooth” shaped pocket-flaps, this remains a cornerstone in the history of western wear. Add to that original Scovill® diamond snap buttons and you have something truly unique. In our reinterpretation of this classic garment we have enhanced the pocket shape by making it more pointy and given the sawtooth flaps a sharper silhouette. The yokes, considered a key element in western design, has likewise been enhanced rendering them more impactful and unique. In addition a Navajo styled concho button has been added at the neck.
Special features:
Sawtooth pockets
Scovill® diamond snap buttons
Point collar with a Navajo styled concho button at the neck
Accentuated western yokes on front and back
Long sleeves with snapped barrel cuffs
Long tails - so that shirts don’t pull loose while on horseback
Edge stitching using fine thread and extra high Stitching Per Inch (SPI)
Named after the iconic “sawtooth” shaped pocket-flaps, this remains a cornerstone in the history of western wear. Add to that original Scovill® diamond snap buttons and you have something truly unique. In our reinterpretation of this classic garment we have enhanced the pocket shape by making it more pointy and given the sawtooth flaps a sharper silhouette. The yokes, considered a key element in western design, has likewise been enhanced rendering them more impactful and unique.
Special features:
Sawtooth pockets
Scovill® diamond snap buttons
Accentuated western yokes on front and back
Long sleeves with snapped barrel cuffs
Long tails - so that shirts don’t pull loose while on horseback
Edge stitching using fine thread and extra high Stitching Per Inch (SPI)
The single-point point, with the point in the center, is the most common type of western shirt pocket. Our enhanced version has been given extra pointy pockets and pocket flaps. The yokes, considered a key element in western design, has likewise been enhanced rendering them more impactful and unique.
Special features:
Extra pointy pocket flaps for a more distinct look
Scovill® round snap buttons
Accentuated western yokes on front and back
Long sleeves with snapped barrel cuffs
Long tails - so that shirts don’t pull loose while on horseback
Edge stitching using fine thread and extra high Stitching Per Inch (SPI)
Made in a 100% cotton heavy weight pique (polo shirt fabric)
The single-point point, with the point in the center, is the most common type of western shirt pocket. Our enhanced version has been given extra pointy pockets and pocket flaps. The yokes, considered a key element in western design, has likewise been enhanced rendering them more impactful and unique.
Special features:
Extra pointy pocket flaps for a more distinct look
Scovill® round snap buttons
Accentuated western yokes on front and back
Long sleeves with snapped barrel cuffs
Long tails - so that shirts don’t pull loose while on horseback
Edge stitching using fine thread and extra high Stitching Per Inch (SPI)
Made in a 100% cotton heavy weight pique (polo shirt fabric)
The single-point point, with the point in the center, is the most common type of western shirt pocket. Our enhanced version has been given extra pointy pockets and pocket flaps. The yokes, considered a key element in western design, has likewise been enhanced rendering them more impactful and unique.
Special features:
Extra pointy pocket flaps for a more distinct look
Scovill® round snap buttons
Accentuated western yokes on front and back
Long sleeves with snapped barrel cuffs
Long tails - so that shirts don’t pull loose while on horseback
Edge stitching using fine thread and extra high Stitching Per Inch (SPI)
The single-point point, with the point in the center, is the most common type of western shirt pocket. Our enhanced version has been given extra pointy pockets and pocket flaps. The yokes, considered a key element in western design, has likewise been enhanced rendering them more impactful and unique.
Special features:
Extra pointy pocket flaps for a more distinct look
Scovill® round snap buttons
Accentuated western yokes on front and back
Long sleeves with snapped barrel cuffs
Long tails - so that shirts don’t pull loose while on horseback
Edge stitching using fine thread and extra high Stitching Per Inch (SPI)