An Ode to The Trucker Hat is a tribute to an all American icon came about in it’s true form in the early 1970’s as a promotional give-away from U.S. feed or farming supply companies to farmers, truck drivers (hence the name), or other rural workers.
The wide front panel made it an ideal platform for emblazoned company logos and at the same time functional, practical and cheap. It soon became part of the ‘uniform’ of rural workers all over the States.
The combination of the stiff, long peak with the comfortable foam front and the breathable mesh back meant that the cap not only protected the wearer from the sun but it readily absorbed sweat too.
The practical cap worn by truckers and farmers soon became a staple of blue collar uniform and an iconic symbol of Americana.
The Sneum® RRR® “Ode to the Trucker Hat” seeks to conjure up 50 years of quintessential design elements of the Trucker Hat, into a curated range of selected colors, customized logo patches and our signature golden oak leaves across the bill.
Made from US dead stock caps, requalified by hand in Copenhagen Denmark. For that extra cowboy feel.
on the Yee-Haw