The apache scarf has its origins in the cowboys's neckerchief. It was either a silk square or a long oblong cut on the diagonal. You tied it in a knot or fixed it with a ring called a scarf slide.
Our version is done in 100% pure silk with a stitched hem with pointy ends that accentuates the characteristic shape of the Apache tie that defines it vis-à-vis other men’s neck ties.
The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world.
Founded in 1891 and a pioneer an early denim innovation, they constitute the backbone of American denim culture and heritage making it more than just a fabric. Over 120 years of knowhow and history is woven into every warp and weft.
Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage. Our take on this icon features:
Cone Denim Mills American Classic 14oz denim fabric
Original Scovill® buttons and rivets
Accentuated slant angle of chest pockets
Accentuated back yoke arch curve in parallel to the bottom hem arch curve
Extra broad waistband
Accentuated bottom hem shape with shorter back and longer front
Vertical pleating on either side of the center front fastening
Invisible hip pockets under front pleads has been added
The RRR Western Cut jeans are made with the working cowboy in mind, whether it be riding, ranching or rodeoing. Done in the classic 5-pocket styling, the high rise makes them sit at the waist while keeping a lean and fitted silhouette throughout with just enough room to stack over a boot. They likewise feature an extra wide space between front belt loops to accommodate a trophy buckle or concho belt. The premium 14oz heavy weight 100% cotton fabric by Cone Denim Mills® guarantees durability that can withstand wear and tear. Basically they’re authentic Western right down to the last rivet.
Fabric by Cone Denim Mills®
14oz Heavyweight Denim
3 by 1 construction
9oz twill pocket bags with custom prints on each
Red contrasting bobbin thread inside of jeans
Red thread on bottom hem
Cowboy boot toe medallion stitching on back pocket
Special RRR “cow branding” embroidery on coin pocket
The Enhanced version of the Greatcoat sets out to enhance the key distinguishing features of the coatwhile at the same time staying true to its original design and heritage:
Extra broad collar revere with notched lapels designed to create a full lapel-roll across the chest and a rich drape through the front quarters. Likewise they can easily be folded over when the coat is buttoned up all the way to protect the face under rough weather conditions (This is also known as the Ulster collar)
Patch-and-flap hip pockets on either side
Inverted box pleated back which runs through and effectively removes the center back seam and which unbuttons through the coat’s skirt to improve mobility
Martingale belted back that runs across box plead which is one of the signature features of this coat type
Made from a heavy high quality felt in 100% wool
Half-lined with piped seams throughout using a highly durable 100% nylon tech fabric
The Sneum RRR Concho Leather Belt is inspired by those worn and made by Navajo Native Americans of the Southwest. Our version is based on what would be classified as a Phase III belt from around the 1930s and features five large oval conchos and four large butterfly conchos with combination of repoussé and stamping.
The large main buckle has been given the iconic embossed leaf-shapes that are further emphasized by covering their surfaces with stamped impressions.
Both the conchos and main buckle are silver-plated, custom stamped, that will develop a natural patina with age. Likewise they are removable and can be made in to a “regular” belt according to preferences.
Hand made in England, the belt strap has been vegetable-tanned and been given a unique treatment to obtain an aged look which is an intentional feature of the belt and no two straps are completely alike. In addition the strap fastens around the buckle using leather string just like the old original concho belt straps.
Belt strap width is 21mm
Oval conchos measurements are: W: 71,5mm x H: 60mm
Butterfly conchos measurements are: W: 32,8mm x H: 60mm
The SNEUM RRR 27” selvedge bandana combines traditional bandana paisley with 70s cowboy iconography.
Like most traditional 1940s-1970s bandanas, the RRR version features three sides machine-hemmed and one side using the fabric selvedge.
The print is made on an all-cotton plain weave selvedge fabric base, using colorfast indigo dye. A discharge printing technique guarantees that both sides display the graphic with equal sharpness and vibrance.
For that extra cowboy feel we opted for a slightly larger square size than the average of 27 x 27 inches to provide more material for crafting
Discharge printed for equal graphic sharpness on both sides
Fabric selvedge featured on one side, with other three edges finished with narrow stitched hem
Slightly above average dimensions of 27” x 27” to provide extra crafting material
Colorfast indigo dyed
Milled and printed in India, the birthplace of the bandana