Two-tone smile pocket western shirt in black on black Tencel

The range of shirts have all been done with the scope to enhance all quintessential design elements of the western shirt such as the signature pointed yokes on the front and on the back, longer tails, duel chest pockets with pointed flaps, pearl-snap closures down the front placket, and at the pearl-snapped cuffs.

All such design elements were conceived for a utilitarian purpose. A lonesome rider out on the range wouldn’t have to worry about carrying needle and thread to replace a button; the flaps on his pockets kept his tobacco tin from bouncing out while he rode; the yokes, with their double fold, made his shirt durable; the tighter fit prevented his shirt from getting caught on saddle horns and barbed wire; and the extra-long tails stayed tucked into jeans.

"done with the scope to enhance all quintessential design elements of the western shirt"

"Western shirt pockets are like the grill on a car: they define the western shirt as much as any other element, or more"

Named after the iconic “smile” shape pockets, the western dress shirt is often abundantly decorated with contrasting piping and embroideries . Derived from the elaborate Mexican vaquero costumes like the guayabera and the battle shirts worn by many Confederate soldiers, these were worn at rodeos so the cowboy could be easily identifiable.

Why we use Scovill® Gripper®

The Sneum RRR range of western shirts are all made using original Scovill® Gripper® snap buttons. Founded more than 200 years ago in Waterbury, Connecticut. USA,

Scovill® is a pioneer within snap buttons and accredited for being the first to apply snap buttons to western shirts back the mid 1940s. Their groundbreaking methods has made them into an industry icon synonymous with highest quality, durability and style.

This is not just a snap button. This is a piece of history.

On TENCEL™

We chose to introduce TENCEL™ in our range of western shirts for two main reasons:

Firstly, TENCEL™ shares many of the same characteristics as Rayon which were one of the most common fabrics used for the original vintage western shirts of the 40s and 50s. Both fabrics are characterized by a flattering drape and fluidity which gives it its uniqueness vis-à-vis other fabrics.

Secondly TENCEL™ is one of the most environmentally friendly fabrics on the market. It is made from cellulose in wood pulp, which is harvested from tree-farmed eucalyptus trees. Cellulose is the natural polymer that makes up the living cells of all vegetation. The tree farms have been established on land unsuitable for food crops or grazing—no old growth forests, genetic manipulation, irrigation, or pesticides are used.

The fiber is produced via an advanced ‘closed loop’ solvent spinning process, with minimal impact on the environment and economical use of energy and water. The solvent used in the process is toxic but 99% is recovered and continually recycled. The process received the European Award for the Environment from the EU.

Key properties:

• Comfortable: Similar to rayon in feel, Tencel is soft, breathable, lightweight and comfortable.
• Lasting: Shrink-resistant, durable and easy to care for, Tencel is an exceptionally strong fiber, both wet and dry.
• Color Rich: Tencel was created with color in mind, because of the fibers’ high absorbency. The fabrics can be dyed to high quality standards.
• Easy to Maintain: Tencel garments are easy to pack, resist wrinkling and dry quickly. Most are machine washable, although different garment constructions may have specific cleaning requirements.
• Natural: Tencel is made from the natural cellulose found in wood pulp. The fiber is economical in its use of energy and natural resources, and is fully biodegradable

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SNEUM

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proposing a
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