The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world.
Founded in 1891 and a pioneer an early denim innovation, they constitute the backbone of American denim culture and heritage making it more than just a fabric. Over 120 years of knowhow and history is woven into every warp and weft.
Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage. Our take on this icon features:
Cone Denim Mills American Classic 14oz denim fabric
Original Scovill® buttons and rivets
Accentuated slant angle of chest pockets
Accentuated back yoke arch curve in parallel to the bottom hem arch curve
Extra broad waistband
Accentuated bottom hem shape with shorter back and longer front
Vertical pleating on either side of the center front fastening
Invisible hip pockets under front pleads has been added
The Sneum RRR Rider jacket is the fruit of the partnership with Cone Denim Mills, Greensboro, N.C., one of the most renowned denim mills in the world.
Founded in 1891 and a pioneer an early denim innovation, they constitute the backbone of American denim culture and heritage making it more than just a fabric. Over 120 years of knowhow and history is woven into every warp and weft.
Building on the classic rider jackets of the early 30s, specifically developed with cowboys and rodeo riders in mind, our emphasis has been to accentuate the key distinguishing factors of the jacket while at the same time staying true to its original design and heritage. Our take on this icon features:
Cone Denim Mills American Classic 14oz denim fabric
Original Scovill® buttons and rivets
Accentuated slant angle of chest pockets
Accentuated back yoke arch curve in parallel to the bottom hem arch curve
Extra broad waistband
Accentuated bottom hem shape with shorter back and longer front
Vertical pleating on either side of the center front fastening
Invisible hip pockets under front pleads has been added
The Bolero jacket tracks its origin back to twelfth-century Spain where cattle herders wore low-crowned hats, bolero jackets, sashes, tight-fitting trousers, and spurred boots. The dress of gauchos and vaqueros may have originated in Spain but new articles of dress were added because of the various environments in which cattle herders performed their work.
The Vaqueros of Mexico is considered the most direct ancestor of the American cowboy and in the cultural and technological merge between native tribes, Spanish and Northern European settlers in the North American South West, a new form of dress developed into what is defined present day western wear.
The traditional Bolero jacket is short or waist-length due to its horseback heritage and adorned with embroiders and embellishments. The 50 and 60s versions were usually done in Rayon twill, however we opted for 350gsm 100% wool fabric in our “winter” edition.
Other features are:
Inspired by the Cowichan-style sweater characterized by the heavy knit, shawl collar and distinctive design, which usually includes geometric shapes or wildlife such as whales, eagles, deer, etc.
If you’re not familiar with the term Cowichan, you’re almost certainly familiar with the style. These sweaters have been worn by everyone from Steve McQueen to The Dude in The Big Lebowski. More than just chunky knits with expressive designs, however, they’ve also got some deep history.
True Cowichans are made by Coast Salish knitters in British Columbia, Canada. As the story goes, the sweater style comes out of a cultural exchange in the 1850s, between natives in the Cowichan Valley and European settlers.
Our take has a more 70s emphasis and incorporates two smaller bronc motifs on the front and one large bronc on the back, to add a more western lean to it. Instead of the zipped front commonly used for this sweater style we opted for real leather braided buttons.
Inspired by the Cowichan-style sweater characterized by the heavy knit, shawl collar and distinctive design, which usually includes geometric shapes or wildlife such as whales, eagles, deer, etc.
If you’re not familiar with the term Cowichan, you’re almost certainly familiar with the style. These sweaters have been worn by everyone from Steve McQueen to The Dude in The Big Lebowski. More than just chunky knits with expressive designs, however, they’ve also got some deep history.
True Cowichans are made by Coast Salish knitters in British Columbia, Canada. As the story goes, the sweater style comes out of a cultural exchange in the 1850s, between natives in the Cowichan Valley and European settlers.
Our take has a more 70s emphasis and incorporates two smaller bronc motifs on the front and one large bronc on the back, to add a more western lean to it. Instead of the zipped front commonly used for this sweater style we opted for real leather braided buttons.